How To Play: Goodwill

Our deep dive into Goodwill covered everything from unpacking the box to mastering the game. We talked about setting up, tackling auctions, timing mergers, and managing resources efficiently. Remember, winning at Goodwill isn't just about strategy; it's about enjoying the game and adapting flexibly to new situations.

Hey there, fellow gamers! If you’re like me and love a good board game sesh with your pals, you’re in for a treat. Today, we’re tackling ‘Goodwill’ – a game that’s all about wheeling, dealing, and making sure you come out on top. Below, you’ll find a nifty guide that lays down the ground rules and dishes out the best strategies to clinch that win. So, buckle up, and let’s get your game night sorted!


What’s in the box

  • 1 Game Board
  • 6 Company Boards
  • 60 Share Cards
  • 50 Currency Notes
  • 1 Auction Hammer Token
  • 6 Player Tokens
  • 1 First Player Marker
  • 30 Influence Tokens
  • 10 Special Tokens
  • 1 Rulebook

How To Play Goodwill: Rules Summary


  1. Gather all players around the game board.

  2. Distribute the company boards. Each player gets one.

  3. Place the money, shares, and auction markers in a common pool.

  4. Decide who will act as the banker and auctioneer.


  1. Start with the player to the left of the auctioneer.

  2. Players take turns to bid on shares from the common pool, using their money.

  3. After each auction, players can trade shares among themselves.

  4. The banker keeps track of all transactions and ensures rules are followed.


  1. The game ends when all shares have been bought.

  2. Count who holds the most value in shares and money combined.

  3. The player with the highest total value wins the game.

Special Rules & Conditions

  1. If a tie occurs, the tied players auction off their shares to each other until a winner is determined.

  2. Players cannot bid more than they currently hold in cash.

  3. Secret alliances and deals are encouraged, but all trades must happen in open play.

And that, folks, is how you play Goodwill. Grab your friends, set it up, and may the shrewdest investor win! Remember, it’s not just what you buy; it’s how you sell that counts. Good luck!

Best Goodwill Strategies

Mastering Resource Management for Victory

Winning at board games often comes down to who can handle their resources the best. It’s not just about what you’ve got, but how you use it. Let’s break it down.

Strategizing Your Start

  1. Assess your initial assets quickly. Know what you need and plan how to get it.
  2. Set short-term goals for resource acquisition to build a strong foundation.

Mid-Game Efficiency

  1. Keep an eye on your opponents’ resources. Adapt your strategy to exploit their weaknesses.
  2. Trade smart, not just often. Every exchange should push you closer to victory.

Endgame Tactics

  1. Maximize the use of your resources. It’s now or never, so don’t hold back.
  2. Anticipate your opponent’s moves and counter them with your resource advantages.

Remember, the best players are those who can adapt their resource management strategies throughout the game. Stay flexible, and victory can be yours!

Master the Art of the Auction: Winning Strategies to Dominate the Bid

Start Strong

  1. Set the tempo by opening with a confident bid. It puts pressure on your opponents right from the start.

  2. Know your limit. Decide the maximum you’re willing to pay for a property before the auction starts.

Read the Room

  1. Watch for cues from your competitors to gauge their interest level. Hesitation may indicate a limit.

  2. Adjust your strategy based on the opponent’s actions. If they’re aggressive, consider stepping back to save your resources for a better opportunity.

Final Push

  1. When it’s down to two bidders, consider pushing slightly above your limit if the asset is crucial.

  2. Use psychological tactics. A sudden increase in your bid might intimidate your opponent into folding.

Mastering the Art of Merger Timing in Board Games

Knowing when to merge is crucial in board games that include this mechanism. Here’s how to nail it:

1. Assess the Board Early

  1. Spot potential merger targets from the get-go.
  2. Predict your opponents’ moves.

2. Wait for the Right Moment

  1. Don’t rush. Let the game develop.
  2. Strike when your opponents least expect.

3. Maximize Your Gains

  1. Consider the benefits. Will the merger put you ahead?
  2. Act decisively once you’ve made the decision.

Sealing Your Victory: A Goodwill Game Wrap-up

Well, there you have it, folks! After diving into the trenches of auctions, nailing the timing on mergers, and mastering the art of resource management, you’re now equipped with the strategies needed to dominate at Goodwill. Remember, strategy is key, but so is having fun with your friends. And if there’s one thing I’ve learned from all my playthroughs (besides that my friends are sneakier than I thought), it’s that no game is ever the same. Each play brings new challenges and opportunities for victory. So gather your pals, set up the board, and put these strategies to the test. Who knows? You might just become the Goodwill champion among your group. Until next time, happy gaming!

Want to know what we think of Goodwill? Read our detailed review of Goodwill here

Jamie in his proper element: With all of his board games
Jamie Hopkins

With years of dice-rolling, card-flipping, and strategic planning under my belt, I've transformed my passion into expertise. I thrive on dissecting the mechanics and social dynamics of board games, sharing insights from countless game nights with friends. I dive deep into gameplay mechanics, while emphasizing the social joys of gaming. While I appreciate themes and visuals, it's the strategy and camaraderie that truly capture my heart.