How To Play: Goodwill
Goodwill is a fun board game all about making deals, saving resources, and timing your moves just right. I tried it with friends and boy, did things get heated! Remember, build smart alliances, keep your eye on what you’ve got, and pounce when the time is right. How To Play goodwill is easy, but winning? That’s another story.

If you ever wanted to crush your friends at Goodwill, you’re in the right place. I’ve spent many evenings laughing, scheming, and possibly flipping a table (just once) learning all the ins and outs. This guide covers a quick outline of how to play Goodwill, plus the sneaky strategies that actually win games.
Overview
What’s in the box
- 1 Game Board
- 80 Resource Tokens
- 6 Player Pawns
- 50 Coin Tokens
- 36 Alliance Cards
- 1 Rulebook
- 12 Event Cards
- 18 Building Tiles
- 1 Turn Tracker
- 6 Player Reference Cards
How To Play Goodwill: Rules Summary
Setup
- Each player grabs a board, five tokens, and fifty coins. If your coin pile looks empty, blame the banker, not the game.
- Shuffle the Event and Action decks. Deal three Action cards to each player.
- Randomly pick a player who goes first. If you argue, roll a die. If you still argue, maybe try a group hug.
Gameplay
- On your turn, draw an Event card. Don’t panic—only half of them are disasters.
- Choose one Action card to play or trade. Trading is optional but highly encouraged. If you trade badly, prepare for ridicule.
- Spend coins to build goodwill projects or bribe, I mean, encourage, other players.
- Collect or lose tokens based on Event outcomes. Try not to cry.
Winning
- The first player to collect ten goodwill tokens shouts ‘Goodwill rocks!’ and wins the game. Or just wins. Your call.
- If all Event cards are used before anyone gets ten tokens, count up tokens. The highest wins—unless the group votes otherwise (not official, but I’ve seen coups happen).
Special Rules & Conditions
- If a player runs out of coins, they must beg, barter, or make up a song for their next three coins.
- No alliances can be made after the penultimate Event card. Betrayals before then are, of course, encouraged.
- If two players tie, have a sudden-death round or settle with a dance-off. The rules suggest the former, but the latter’s much funnier.
And there you go—a quick run-through of How To Play Goodwill! Now you can enter the fray, coin bag in hand, ready to win friends, tokens, and, possibly, a dance-off.
Best Goodwill Strategies
Master Your Money: Resource Management Basics in Goodwill
Count Every Coin
First things first, always know how much cash you have. I’ve played games where someone forgot a coin and lost a deal. Don’t be that person.
- Keep your coins stacked and visible.
- Announce your total aloud often.
- Watch your spending habits closely.
Plan Your Buys
If you rush to buy, you’ll run out of cash. Instead, always ask yourself, “Do I really need this right now?”
- Save for the most vital cards or deals.
- Resist impulse buys!
- Balance between saving and scoring points.
Trade Wisely
Trading can boost your resources fast, but only if you don’t get fleeced like I did last Tuesday. Set fair prices and stick to them!
- Make offers other players can’t refuse—but that also help you.
- Don’t give away your best resources too early.
- Time your trades to maximize your gain.
Always remember, winning in Goodwill means knowing How To Play goodwill smart with your resources every single turn.
How To Play Goodwill: Mastering The Art Of Alliances
Pick Friends, Not Foes
First up, you want to spot the friendliest faces at the table. But don’t get fooled—my buddy Greg once promised me a trade, then snatched my last coin. Choose your allies with care!
- Watch for players who stick to their word.
- Avoid serial backstabbers (You know who you are, Greg).
Communicate Often
I learned quickly that silence is deadly in Goodwill. Speak up, share ideas, and don’t let rumors ruin your plans.
- Clarify your intentions in trades.
- Check in often to keep alliances strong.
Time Your Betrayals
Let’s face it, in Goodwill, alliances aren’t forever. The trick is timing. If you must turn, do it when you gain the most!
- Betray late, not early, for maximum points.
- Make sure your next move covers your back.
Mastering the Clock: Nailing Your Timing in Goodwill
Why Timing Beats Luck
Every Goodwill game I play, the winner always knows when to strike. Timing is not luck—it’s skill. So, let’s beat the clock.
When to Hold, When to Fold
- Wait for rivals to reveal their plans before you make your big move.
- Use your actions just when others start to relax. Surprise wins games!
- Watch for resource peaks—act when supplies drop or rise fast.
Read the Room
My friend Lisa always squints when she’s ready to win. Spot players’ tells and time your best move right after theirs for maximum effect.
Final Push
- Save a secret weapon for the last round.
- Push hard only once you’re sure it counts most.
With perfect timing, you’ll master How To Play goodwill and leave your friends stunned—and maybe a little annoyed.
Final Thoughts: Goodwill Glory Awaits!
Alright, that’s a wrap on my Goodwill strategy guide. If you take anything from this, let it be that building trust, counting your coins, and keeping a poker face will get you pretty far. I’ve lost to my gran twice in this game, so don’t get cocky! Now you know how to play goodwill with style, wits, and maybe a bit of luck. Go forth and become the Goodwill champ of your game group—just remember who showed you how!
Want to know what we think of Goodwill? Read our detailed review of Goodwill here